Student marketing consultant
Composed a comprehensive marketing analysis for Paytronix, a loyalty software company based in Newton, MA. Through research and data analysis on the value of social media strategies within the restaurant vertical, we provided data-driven evidence to describe the social landscape and offer supported marketing recommendations. Incorporating quantitative and qualitative research on millennials, their social media usage, and interactions with restaurant loyalty programs, we offered suggestions for Paytronix to impact their client social stratgies and advance their social product
